Social Media Content, Creative Design & Campaigns
Production mortgage-brokerage platform for the UAE market. Visit Website
Related reading: how I set up WhatsApp to turn chats into customers and what actually works in Dubai marketing.
WayzFinder is an independent mortgage brokerage's complete digital presence, a 17-page marketing and lead-generation site, a self-service mortgage calculator driven by live interbank rate data, a bilingual AI chat assistant, and the backend systems that turn visitor interest into a managed pipeline of sales leads. Built as a hand-authored, framework-free HTML/CSS/JS frontend on a thin PHP/MySQL API layer, backed by a genuinely production-grade operations layer: two independent GitHub Actions pipelines keep interbank rate data current every business day and deploy every commit to the live server automatically, with redundancy engineered into every step.
Beyond building the website, I run WayzFinder's Instagram presence end-to-end, content planning, posting, and audience engagement for the brand.
leads table merging 6 intake sources into a single admin dashboard..apng extension so the optimizer no longer touches it.
Custom-built Gen-Z streetwear platform with seamless SPA routing. Visit Website
FadFit is a custom-built, high-performance e-commerce web application designed specifically for the Gen-Z streetwear market in India. The platform has been engineered to deliver a seamless, "app-like" user experience without the need for page reloads. It features a sleek "dark mode" aesthetic, complete with dynamic product loading, secure user authentication, interactive profile management, and an integrated PayPal checkout system.
User Profile: Dedicated sliding panel for updating delivery info, custom Base64 profile picture uploads, and an API-driven Gen-Z stock avatar gallery.
Scalability: The vanilla JS and custom API architecture ensures maximum scalability, allowing easy future integration of Admin Dashboards, inventory tracking, and regional payment gateways like Razorpay with minimal friction.
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Creating and editing appetizing visuals to drive engagement for F&B brands.
Designing premium visuals and digital assets for beauty and skincare brands.
Photography, Poster Design & Creative Branding.
Workshop Highlights
View Gallery & VideoVideo & Photos
Engaging reels, shorts, and promotional video edits.
Tap for Sound & Fullscreen
Tap for Sound & Fullscreen
Tap for Sound & Fullscreen
Capturing moments, nature, and perspectives through the lens.
Bringing characters and concepts to life with 3D art.
The Dog Character
View Gallery (8 Photos)3D Character Design
The Rabbit Character
View Gallery (8 Photos)3D Character Design
Reviving Cold Leads with a Three-Step Email Sequence
A B2B database of cold leads had stopped responding to the usual "follow-up" calls. Standard marketing emails were getting low open rates because they felt generic and too pushy.
Instead of pushing a pitch, I wrote emails that spoke to each reader's real situation. I focused on solving pain points rather than listing features.
The "Empathy" Opener
Acknowledged their industry challenges instead of pitching a product immediately.
The "Value" Drop
Shared a quick tip/insight relevant to their business (proving expertise without asking for money).
The "Low-Friction" Ask
Instead of "Buy Now," I asked "Is this something you're still exploring?" (Easier to say yes to).