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Sijo Jose, smiling, wearing glasses and a grey t-shirt

Sijo Jose

Digital Marketing Executive at Wayzfinder Mortgage Broker, Dubai

AI-integrated digital marketer in Dubai, from strategy to leads.

One person for the whole job. I plan the strategy, build the website, run SEO and Google and Meta Ads, create the content and automate the follow-up, with AI built into every step so you get results faster.

View My Work Hire Me

  • AI

    Built into every workflow

  • Solo

    Runs a full brand's marketing

  • 5+

    Content pieces every week

  • 2

    Google & HubSpot certifications

Laptop on a desk lit in violet and blue light

What I handle, end to end:

  • Strategy
  • SEO
  • Paid ads
  • Content
  • Automation
  • Reporting

Why an AI-integrated marketer?

Most brands juggle an agency, a designer and an ads freelancer. I handle it end to end.

I use AI the way a good team uses an extra pair of hands. Research, first drafts, creative variations, reports and lead follow-ups get done in hours instead of days. The strategy, the judgement and the final call stay human, so the work still sounds like your brand.

Today I'm the Digital Marketing Executive at Wayzfinder Mortgage Broker in Dubai, running the brand's entire marketing solo: website performance and SEO (Search Console, GA4, competitor analysis), Google Ads, Meta Ads, LinkedIn, lead generation and CRM, plus a weekly content pipeline I shoot, design and edit myself.

AI in every step

Gen AI for research, ad copy and creatives, n8n automations for lead follow-up, and Search Console, GA4 and ad data to decide where the budget goes.

Content that converts

I shoot, design and edit with Canva, CapCut and Gen AI to make visuals that stop the scroll.

A normal week at Wayzfinder

Blog article, researched and written
1
Videos, shot and edited
2
Posters or carousels
2-3
Hours, Monday to Saturday
54

One-person marketing team: website, SEO, ads, social, content and CRM.

Digital marketing services

End to end, from the plan to the monthly report, with AI built into each part. One goal: more of the right people getting in touch.

See how I work in practice: what actually works in Dubai marketing, how I set up WhatsApp to win customers, or check your own site with the free website audit.

Strategy, ads and lead generation

Campaigns judged on enquiries, not impressions.

  • Marketing strategyPlan, budget and channels
  • Google AdsSearch and display
  • Meta AdsFacebook and Instagram
  • Lead generationFunnels and landing pages
  • Email marketingLead nurturing

SEO, websites and analytics

Websites that rank, load fast and turn visits into enquiries.

  • Website developmentWeb management and conversions
  • SEO and analyticsSearch Console and GA4
  • Conversion trackingGA4, Google Ads and Meta Pixel
  • Competitor analysisDaily market benchmarking

Content and social media

Photos, videos and designs I make myself, start to finish.

  • PhotographyShooting and Lightroom grading
  • VideographyReels and shorts, edited in CapCut
  • Canva designPosters and carousels
  • Social media marketingInstagram growth and engagement
  • LinkedIn growthB2B networking

AI and automation

AI built into the work, so it gets done faster and costs less.

  • Generative AICopy, images and video
  • AI-assisted researchKeywords, competitors and audiences
  • n8n automationLead follow-up and CRM workflows
  • Prompt engineeringReusable prompts in your brand voice

Selected work

Websites, campaigns and content for brands in the UAE and India.

View full portfolio →

Wayzfinder Mortgage Broker website

Website, SEO, paid ads and content · Current role

The whole online presence of a Dubai mortgage broker, handled by one person. The website I built has mortgage and eligibility calculators on live EIBOR rates, and a lead pipeline that alerts the team by email and WhatsApp and syncs to the CRM. Alongside it: Google and Meta Ads, SEO, and the weekly content for @wayzfinder on Instagram.

Read the case study Visit wayzfinder.com
Homepage of FadFit, a streetwear online store

FadFit e-commerce website

Streetwear brand, India

A custom online store for Gen-Z streetwear: product pages, reviews, a persistent cart, phone OTP and Google sign-in, and PayPal checkout.

+25%

Email open rate on a cold lead list

Reviving cold leads with a three-step email

A three-step email sequence: an empathy opener, a useful tip, then a low-pressure ask that is easy to say yes to.

Read the email case study →
Neymeen fish curry poster for Blue Mountain Restaurant

Blue Mountain Restaurant

Food and beverage posters
Aura perfume creative for S&J, a green glass bottle on emerald

S&J beauty products

Product creatives and video
Train with the best: karate poster for Samudra Yoga and Martial Arts Center

Samudra Yoga & Martial Arts

Campaign posters and video
Outdoor portrait of a smiling woman under trees

Portrait photography

Outdoor portrait series

From the blog

Practical notes on marketing in Dubai, written from my own day-to-day work.

All articles →

The Enigma of Singularity

Beyond black holes and the Big Bang: unravelling the physics and maths of the infinite.

Science and ideas12 min read

Want a free second opinion on your marketing?

Send me your website or Instagram link. I'll look at it myself and send back three practical fixes, free.

This opens WhatsApp with your link filled in. Prefer email? Send it by email.

Want an answer right now? Run the free website audit for a score out of 100 in about 10 seconds.

Experience

  1. Digital Marketing Executive

    Wayzfinder Mortgage Broker, Dubai · Present

    Website, SEO (Search Console and GA4), Google and Meta Ads, LinkedIn, competitor analysis, weekly content production, lead generation and CRM, run solo.

  2. Digital Marketing Intern

    Samudra Yoga and Martial Arts Center, Dubai · Jan to Mar 2026

    Campaign posters, event promotions and short videos for the centre's classes and workshops.

  3. Sales Development Representative

    SmartWorld NextGen, Dubai

    Ran email marketing for lead nurturing and managed digital prospecting.

  4. Sales Admin Assistant

    Watermark Advertising

    Coordinated digital content, created Canva visuals and managed campaign tracking.

Certifications

  • Fundamentals of Digital Marketing

    Google · Jan 2026

  • Social Media Marketing Certification

    HubSpot · Jan 2026, valid to Feb 2028

Need one marketer for the whole job?

Strategy, ads, content and automation, handled end to end with AI built in.

Get in touch

Let's grow your brand together

Tell me about your business and what you need.

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